Table of Contents
Why CBSplit does not replace your ad tracker
The replacement assumption
When teams first encounter CBSplit, a common question appears.
Does this replace my ad tracker?
The answer is no.
CBSplit was never designed to replace ad tracking. It was designed to solve a different problem.
What ad trackers are good at
Ad trackers excel at the top of the funnel.
They measure:
- Impressions
- Clicks
- Campaign-level attribution
- Creative performance
- Cost signals
They answer questions like:
- Which ad drove the click?
- Which keyword performed best?
- Which creative attracted attention?
CBSplit does not compete here.
Where ad trackers stop being reliable
Ad trackers rely heavily on:
- Browser cookies
- Client-side scripts
- Platform-reported events
As funnels evolve, these signals degrade due to:
- Cross-domain redirects
- Checkout platforms
- Payment retries
- Subscription rebills
- Refund delays
Ad trackers were not built to handle post-purchase complexity.
CBSplit was.
CBSplit focuses on what ad trackers cannot see
CBSplit operates where ad trackers lose visibility.
It focuses on:
- Payment outcomes
- Retry behavior
- Refunds
- Chargebacks
- Subscription survival
- Net revenue
These outcomes happen outside the ad platform’s line of sight.
CBSplit fills this blind spot.
Ad trackers optimize acquisition. CBSplit optimizes monetization
Ad trackers help answer:
- How do I get the right traffic?
- Which ads attract users?
CBSplit helps answer:
- What happens after traffic converts?
- Which paths produce durable revenue?
- Which offers create long-term value?
Both are necessary. Neither replaces the other.
Replacing ad trackers creates false confidence
If CBSplit attempted to replace ad tracking, it would:
- Lose campaign-level context
- Ignore creative performance
- Misinterpret acquisition signals
CBSplit intentionally avoids this.
It assumes ad trackers exist and does not duplicate their role.
CBSplit complements, not competes
CBSplit is designed to work alongside ad trackers.
Together they provide:
- Ad tracker for traffic intent
- CBSplit for revenue truth
One measures how users arrive. The other measures what happens after money is involved.
Why separation matters
Keeping acquisition and monetization separate:
- Reduces attribution confusion
- Prevents metric contamination
- Preserves signal clarity
CBSplit respects this separation by design.