CBSplit CMS Wiki

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====== Why CBSplit does not replace your ad tracker ======

===== The replacement assumption =====

When teams first encounter CBSplit, a common question appears.

Does this replace my ad tracker?

The answer is no.

CBSplit was never designed to replace ad tracking.
It was designed to solve a different problem.

===== What ad trackers are good at =====

Ad trackers excel at the top of the funnel.

They measure:  
  * Impressions
  * Clicks
  * Campaign-level attribution
  * Creative performance
  * Cost signals

They answer questions like:  
  * Which ad drove the click?
  * Which keyword performed best?
  * Which creative attracted attention?

CBSplit does not compete here.

===== Where ad trackers stop being reliable =====

Ad trackers rely heavily on:  
  * Browser cookies
  * Client-side scripts
  * Platform-reported events

As funnels evolve, these signals degrade due to:  
  * Cross-domain redirects
  * Checkout platforms
  * Payment retries
  * Subscription rebills
  * Refund delays

Ad trackers were not built to handle post-purchase complexity.

CBSplit was.

===== CBSplit focuses on what ad trackers cannot see =====

CBSplit operates where ad trackers lose visibility.

It focuses on:  
  * Payment outcomes
  * Retry behavior
  * Refunds
  * Chargebacks
  * Subscription survival
  * Net revenue

These outcomes happen outside the ad platform’s line of sight.

CBSplit fills this blind spot.

===== Ad trackers optimize acquisition. CBSplit optimizes monetization =====

Ad trackers help answer:  
  * How do I get the right traffic?
  * Which ads attract users?

CBSplit helps answer:  
  * What happens after traffic converts?
  * Which paths produce durable revenue?
  * Which offers create long-term value?

Both are necessary.
Neither replaces the other.

===== Replacing ad trackers creates false confidence =====

If CBSplit attempted to replace ad tracking, it would:  
  * Lose campaign-level context
  * Ignore creative performance
  * Misinterpret acquisition signals

CBSplit intentionally avoids this.

It assumes ad trackers exist and does not duplicate their role.

===== CBSplit complements, not competes =====

CBSplit is designed to work alongside ad trackers.

Together they provide:  
  * Ad tracker for traffic intent
  * CBSplit for revenue truth

One measures how users arrive.
The other measures what happens after money is involved.

===== Why separation matters =====

Keeping acquisition and monetization separate:  
  * Reduces attribution confusion
  * Prevents metric contamination
  * Preserves signal clarity

CBSplit respects this separation by design.