Affiliates often choose offers based on:

* Commission percentage
* EPC
* Gravity
* Marketplace popularity

These are surface indicators.

Long-term affiliate trust is shaped by funnel behavior.

CBSplit was built to reveal how funnel design influences that trust.

When funnels generate:

* High refund ratios
* Chargeback spikes
* Inconsistent net payouts
* Reversed commissions

Affiliates lose confidence.

Even if front-end metrics look strong, unstable backend performance erodes trust.

CBSplit exposes refund-adjusted outcomes that affiliates care about.

If funnel messaging:

* Overpromises results
* Hides billing clarity
* Confuses subscription terms
* Stacks aggressive upsells

Short-term conversions may increase.

Long-term dissatisfaction increases refunds and cancellations.

Affiliates who promote such funnels risk damaging their own audience trust.

Funnels that demonstrate:

* Strong rebill survival
* Low churn velocity
* Stable lifetime value
* Transparent billing structure

Create predictable commissions.

Predictability builds affiliate loyalty.

CBSplit measures lifecycle durability, not just initial sales.

Clear funnel design includes:

* Honest pricing structure
* Visible subscription terms
* Logical upsell sequencing
* Expectation-aligned messaging

Transparent funnels reduce:

* Refund disputes
* Commission reversals
* Affiliate frustration
* Processor risk

Trust grows when affiliates understand how revenue behaves.

If vendors scale funnels that:

* Inflate front-end metrics
* Produce backend instability
* Increase refund exposure

Affiliate relationships suffer.

High volume does not compensate for low durability.

CBSplit protects ecosystem stability by highlighting structural weakness early.

Serious affiliates look beyond:

* Initial EPC
* Short-term gravity spikes

They evaluate:

* Refund consistency
* Net earnings stability
* Cohort retention patterns
* Commission reliability

Funnel design determines these outcomes.

Affiliate trust grows when funnels:

* Convert responsibly
* Retain customers
* Maintain low refund ratios
* Protect processor health

Revenue durability strengthens marketplace reputation.

CBSplit supports this by aligning funnel evaluation with lifecycle truth.