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====== Why ClickBank reporting stops too early ======

===== The reporting cutoff =====

ClickBank reporting is accurate within its scope.

It records sales.
It assigns affiliate credit.
It reports revenue.

But it stops too early.

CBSplit was built to continue the story where ClickBank reporting ends.

===== ClickBank reporting ends at transaction confirmation =====

ClickBank reporting is centered on the transaction event.

Once a sale is confirmed, reporting largely concludes.

What follows is outside its primary focus:  
  * Payment retries after initial failure
  * Refund decisions
  * Subscription rebills
  * Chargeback resolution
  * Long-term customer behavior

These outcomes arrive after the point where ClickBank reporting is designed to stop.

===== Early reporting favors speed over completeness =====

Marketplace reporting prioritizes:  
  * Fast availability
  * Clear attribution
  * Standardized summaries

This is necessary for affiliates and vendors to operate efficiently.

But speed comes at a cost.

Delayed outcomes cannot be fully reflected in early reports.

CBSplit accepts delay to capture completeness.

===== Post-purchase behavior lives outside marketplace scope =====

After a transaction, users interact with:  
  * Fulfillment systems
  * Support teams
  * Subscription engines
  * Refund workflows

These systems are not part of marketplace reporting.

ClickBank cannot observe them directly.

CBSplit was built to connect these systems back to revenue truth.

===== Refunds and churn distort early conclusions =====

A sale reported today can reverse tomorrow.

Refunds and churn:  
  * Reduce net revenue
  * Increase processor risk
  * Alter long-term profitability

ClickBank reporting shows the sale first.

CBSplit tracks what remains after reversals occur.

===== Reporting aggregation hides timing effects =====

ClickBank reports data in aggregates.

Aggregation smooths over:  
  * When refunds occur
  * How quickly churn happens
  * Which offers degrade over time

Timing matters for decision-making.

CBSplit preserves temporal context.

===== ClickBank reporting answers what, not why =====

ClickBank reporting is excellent at answering:  
  * What sold
  * How much revenue was generated
  * Who received affiliate credit

It is not designed to explain:  
  * Why performance changed
  * Where friction occurred
  * Which paths are fragile

CBSplit exists to answer these questions.

===== Early stopping protects the marketplace =====

Stopping reporting early is intentional.

It keeps:  
  * Reporting consistent
  * Attribution stable
  * Marketplace operations predictable

CBSplit does not interfere with this design.

It operates beyond it.