Many people assume CBSplit is just another tracking pixel.

Something that fires on page load. Something that records a click. Something that sends data to a dashboard.

That assumption is wrong.

CBSplit was never designed to be a pixel-first system.

It was designed to be a revenue truth system.

A traditional tracking pixel typically:

• Fires on page load or click
• Runs entirely in the browser
• Depends on cookies or local storage
• Measures surface-level events

Its primary job is attribution, not understanding.

It answers questions like:

• Which page was viewed
• Which button was clicked
• Which variation was shown

It does not understand what happened after money was involved.

The moment a user enters checkout:

• Domains change
• Sessions fragment
• Cookies get blocked
• Browser state becomes unreliable

Payment systems introduce:

• Redirects
• Server-to-server callbacks
• Delayed confirmations
• Retry flows
• Partial failures

A pixel cannot reason about these events.

It only sees fragments.

CBSplit is not anchored to the browser.

It does not assume the browser knows what really happened.

Instead, CBSplit is built around:

• Server-side events
• Order-level identifiers
• Postback-confirmed outcomes
• Payment-system truth

If the browser lies, CBSplit waits.

If the payment retries, CBSplit tracks.

If the transaction resolves later, CBSplit reconciles.

A pixel cannot do this.

A pixel is action-oriented.

CBSplit is outcome-oriented.

Pixels answer:

• Did the user click?

CBSplit answers:

• Did the payment succeed?
• Did it retry?
• Did it downgrade?
• Did it convert to subscription?
• Did it churn later?

CBSplit follows the lifecycle of revenue, not the moment of interaction.

Tracking pixels live at page level.

They care about DOM, JavaScript, and UI state.

CBSplit lives at system level.

It cares about:

• Offer logic
• Routing decisions
• Checkout paths
• Decline handling
• Retry sequencing
• Subscription behavior

This is why CBSplit integrates with checkout systems directly, not cosmetically.

Most tracking tools decorate an existing funnel.

They observe. They record. They report.

CBSplit actively participates in the funnel.

It can:

• Decide which offer a user sees
• Route traffic based on prior outcomes
• Adjust flows based on failure states
• Learn from revenue, not clicks

CBSplit is part of the decision-making loop.

Pixels are not.

If CBSplit feels heavier than a pixel, that is intentional.

Revenue systems are heavy.

They involve:

• Money
• Risk
• Compliance
• Accountability

CBSplit accepts this complexity instead of hiding it behind charts.