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====== Why CBSplit is ClickBank-native by design ======

===== Built around the marketplace reality =====

CBSplit was not adapted to ClickBank.

It was built around it.

ClickBank has unique characteristics:

  
  * Affiliate-driven traffic
  * Marketplace-level reporting
  * External checkout flows
  * Upsell chains
  * Subscription rebills
  * Delayed refunds

CBSplit was designed with these structural realities in mind.

===== Designed for affiliate dynamics =====

ClickBank ecosystems behave differently from direct-response stores.

They include:

  
  * Multiple affiliates promoting the same offer
  * Diverse traffic sources
  * Rapid scaling and pausing
  * Variable messaging angles

CBSplit tracks outcome differences across affiliates and segments.

It does not treat traffic as uniform.

===== Built for post-transaction visibility =====

ClickBank reporting focuses on confirmed transactions.

CBSplit extends visibility into:

  
  * Refund timelines
  * Rebill durability
  * Retry behavior
  * Cohort stability
  * Net revenue over time

These are critical in ClickBank environments where traffic velocity is high.

===== ClickBank-native attribution philosophy =====

ClickBank operates at marketplace level.

CBSplit operates at funnel and lifecycle level.

It is designed to:

  
  * Respect ClickBank attribution
  * Avoid duplication of platform reporting
  * Layer outcome-based analysis on top of marketplace data

CBSplit complements ClickBank instead of competing with it.

===== Structured around EPC, gravity, and lifecycle impact =====

ClickBank affiliates rely on metrics like:

  
  * EPC
  * Gravity
  * Average payout

CBSplit reinterprets these through outcome analysis.

It evaluates:

  
  * Refund-adjusted EPC
  * Rebill-adjusted profitability
  * Segment-level traffic durability
  * Long-term ROI stability

This is ClickBank logic extended beyond the surface.

===== Designed for affiliate-vendor alignment =====

ClickBank ecosystems depend on trust between:

  
  * Vendors
  * Affiliates
  * Payment systems

CBSplit enables vendors to:

  
  * Evaluate affiliate quality beyond volume
  * Protect processor health
  * Reward durable traffic
  * Scale responsibly

These needs are specific to marketplace-based models.

===== Built for scale inside affiliate ecosystems =====

ClickBank funnels often scale quickly.

They require:

  
  * Rapid decision-making
  * Cohort-based evaluation
  * Refund-aware scaling
  * Rebill-adjusted optimization

CBSplit is structured to operate under these scaling conditions.

It was not retrofitted for them.

===== Why “ClickBank-native” matters =====

Generic analytics tools are platform-agnostic.

They treat all funnels the same.

CBSplit was designed with ClickBank’s:

  
  * Affiliate mechanics
  * Reporting structure
  * Refund timing
  * Subscription behavior
  * Traffic variability

In mind from the beginning.