When affiliates first see CBSplit alongside ClickBank analytics, a common assumption appears.

If ClickBank already has analytics, why is CBSplit needed?

This assumes both systems are trying to solve the same problem.

They are not.

CBSplit was built to complement ClickBank analytics, not replace or compete with them.

ClickBank analytics is designed around the marketplace and platform layer.

It provides visibility into:

• Sales counts
• Gross revenue
• Affiliate attribution
• Product-level performance
• Marketplace reporting

This data is authoritative at the platform level.

CBSplit does not attempt to duplicate this.

ClickBank analytics is not designed to answer questions such as:

• Why payments required retries
• Which paths produce high refunds
• Which offers degrade subscription quality
• Which traffic segments create fragile revenue

These questions exist outside the marketplace reporting scope.

CBSplit operates in this gap.

ClickBank analytics represents platform truth.

It tells you what ClickBank processed.

CBSplit represents funnel truth.

It explains how users moved through offers, retries, upsells, and post-purchase states before and after ClickBank events.

Both truths are valid. They answer different questions.

CBSplit does not interfere with ClickBank’s tracking.

It does not:

• Modify ClickBank attribution
• Replace marketplace reporting
• Override affiliate credit

Instead, it observes and learns from outcomes surrounding ClickBank transactions.

This separation is intentional.

If CBSplit attempted to compete with ClickBank analytics, it would:

• Create attribution conflicts
• Confuse revenue reporting
• Undermine trust in platform data

CBSplit avoids this by design.

It treats ClickBank analytics as a source of truth, not a rival.

Used together:

• ClickBank analytics explains what sold
• CBSplit explains why it sold and what happened next

This combination enables:

• Better offer decisions
• Smarter retry logic
• Refund-aware optimization
• Long-term revenue stability

Neither system alone can provide this clarity.

CBSplit operates outside ClickBank because:

• Funnels vary widely
• Checkout paths differ
• Retry logic is custom
• Post-purchase behavior is unique

Marketplace analytics cannot model this diversity.

CBSplit was built to.