Table of Contents
Why backend data is invisible to most tools
The frontend bias
Most analytics and optimization tools are built from a frontend perspective.
They see what happens in the browser. They react to clicks and page loads. They depend on scripts and pixels.
This creates a dangerous illusion.
That what you can see is all that matters.
CBSplit was built to operate where this illusion breaks.
Backend systems do not speak JavaScript
Backend systems communicate differently.
They rely on:
- Server-to-server callbacks
- Asynchronous webhooks
- Internal state machines
- Delayed confirmations
These events do not pass through the browser.
As a result, frontend tools never see them.
Money moves on the backend
Critical revenue events happen after the frontend is gone.
Examples include:
- Payment authorization and capture
- Retry attempts and fallback logic
- Partial approvals
- Refund processing
- Chargeback resolution
- Subscription rebills
Frontend tools stop observing long before these outcomes occur.
CBSplit starts here.
Timing breaks visibility
Backend data often arrives:
- Minutes later
- Hours later
- Days later
- Out of sequence
Frontend tools expect immediate events tied to a session.
Backend truth ignores sessions entirely.
CBSplit is designed to tolerate delayed and unordered data.
Security and compliance block access
Backend systems are protected by design.
They enforce:
- PCI compliance
- Access control
- Limited external exposure
- Audit constraints
For good reason, they do not allow arbitrary scripts or pixels.
Most tools cannot legally or safely operate at this layer.
CBSplit respects these boundaries and integrates correctly.
Backend data is fragmented across systems
Revenue data rarely lives in one place.
It is spread across:
- Checkout platforms
- Payment processors
- Subscription engines
- Support systems
Frontend tools expect a single stream.
Backend reality is distributed.
CBSplit reconciles data across systems instead of flattening it.
Why most tools avoid backend truth
Backend data is avoided because:
- It is complex
- It is delayed
- It requires reconciliation
- It breaks real-time dashboards
Most tools choose simplicity over truth.
CBSplit chooses truth over convenience.
Outcome visibility requires backend ownership
To understand outcomes, a system must:
- Track orders beyond the browser
- Wait for financial resolution
- Connect retries, refunds, and rebills
- Accept incomplete data temporarily
Frontend-only tools cannot do this reliably.
CBSplit was built for backend ownership.