====== Why vendors need post-affiliate visibility ======

===== The affiliate boundary illusion =====

Vendors often assume their responsibility ends at the affiliate sale.

Traffic arrives.
A sale is recorded.
Affiliate credit is assigned.

Everything appears complete.

But the real revenue story begins after the affiliate click.

CBSplit was built to provide visibility beyond that boundary.

===== Affiliate performance is not the end of the funnel =====

Affiliate metrics typically measure:

  
  * Clicks
  * Conversions
  * EPC
  * Gross revenue

They do not fully reflect:

  
  * Refund behavior
  * Subscription churn
  * Rebill stability
  * Customer lifetime value
  * Processor risk exposure

Without post-affiliate visibility, vendors operate on partial truth.

===== Customer behavior after the sale defines revenue quality =====

Revenue durability depends on:

  
  * Expectation alignment
  * Fulfillment experience
  * Billing clarity
  * Support responsiveness

Affiliate performance influences who enters the funnel.

Vendor systems determine what happens next.

CBSplit connects these layers.

===== Refunds and churn often originate from misalignment =====

Post-affiliate problems often reveal:

  
  * Messaging mismatches
  * Overpromising traffic angles
  * Confusing upsell flows
  * Subscription misunderstanding

Vendors see the refund.

They rarely see the affiliate messaging that shaped it.

CBSplit enables attribution of downstream behavior to upstream sources.

===== Processor risk accumulates after the affiliate sale =====

High refund and chargeback ratios affect:

  
  * Account stability
  * Payment processing costs
  * Risk scoring thresholds
  * Marketplace standing

These risks do not surface at checkout.

They emerge over time.

Post-affiliate visibility helps vendors protect account health.

===== Aggregated reporting hides affiliate impact variance =====

Marketplace reports often aggregate data.

Aggregation hides:

  
  * Cohort-level churn
  * Segment-specific refund spikes
  * Traffic source fragility
  * Payment retry dependence

Vendors need granular post-affiliate visibility to detect structural weaknesses.

CBSplit preserves this granularity.

===== Vendor growth requires lifecycle awareness =====

Sustainable scaling depends on:

  
  * Refund-adjusted revenue
  * Subscription durability
  * Traffic-quality filtering
  * Long-term cohort tracking

These require visibility beyond affiliate-level metrics.

CBSplit provides lifecycle-based insight.

===== Post-affiliate visibility aligns incentives =====

When vendors see downstream outcomes clearly, they can:

  
  * Reward high-quality affiliates
  * Adjust commission structures
  * Improve onboarding clarity
  * Optimize fulfillment systems

Without visibility, incentives reward volume over durability.

CBSplit aligns incentives with revenue quality.