====== Why ClickBank gravity does not equal profitability ======

===== The gravity shortcut =====

ClickBank gravity is often treated as a shortcut metric.

High gravity suggests:

  
  * Many affiliates are promoting the offer
  * Sales are occurring consistently
  * The offer is “proven”

Affiliates frequently assume high gravity equals high profitability.

This assumption is incomplete.

CBSplit was built to reveal why.

===== Gravity measures activity, not margin =====

Gravity reflects affiliate activity.

It does not reflect:

  
  * Refund-adjusted revenue
  * Traffic acquisition cost
  * Subscription retention
  * Net profitability after churn

An offer can have high gravity while producing thin or unstable margins.

CBSplit separates popularity from profitability.

===== High gravity attracts competitive traffic =====

As gravity increases:

  
  * More affiliates enter
  * Ad costs rise
  * Audience fatigue grows
  * Angle saturation increases

Increased competition reduces profit margins.

Gravity may rise while profitability declines.

CBSplit measures profit durability, not marketplace popularity.

===== Gravity does not account for refund behavior =====

Gravity counts sales momentum.

It does not weigh:

  
  * Refund frequency
  * Refund timing
  * Chargeback exposure
  * Cohort-level dissatisfaction

An offer with high gravity and high refunds can quietly erode margin.

CBSplit evaluates revenue after refunds settle.

===== Gravity ignores subscription churn =====

For recurring offers, gravity does not reflect:

  
  * First rebill failure rates
  * Early churn patterns
  * Subscription longevity
  * Long-term LTV

An offer may attract many affiliates while losing customers quickly.

CBSplit incorporates rebill-adjusted outcomes.

===== Gravity blends traffic quality =====

Gravity aggregates all affiliate traffic.

It hides:

  
  * Source-level performance differences
  * Geographic variance
  * Messaging alignment issues
  * Retry dependence

Blended metrics conceal structural weaknesses.

CBSplit preserves segmentation to expose them.

===== Popularity does not equal stability =====

High gravity signals momentum.

Momentum can be driven by:

  
  * Temporary trends
  * Aggressive angles
  * Short-term payout spikes
  * Limited-time promotions

These factors inflate gravity temporarily.

CBSplit evaluates long-term stability.

===== Profitability requires net revenue clarity =====

True profitability depends on:

  
  * Acquisition cost
  * Refund-adjusted revenue
  * Payment stability
  * Subscription durability

Gravity alone cannot measure these variables.

CBSplit integrates them into evaluation.