====== CB Split Admin – Sticky.io > Funnels ======

{{ :sticky-io-funnels.png?600 |}}

The **Funnels** section in CB Split Admin allows you to **design and control the complete purchase flow** that runs on Sticky.io, including checkout, upsells, downsells, retries, and confirmation pages.

A funnel is managed through **three tabs**:
* Steps
* Setup
* Help

Each tab serves a specific purpose in configuring how customers move through your offer flow.

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===== Tabs Overview =====

==== Steps Tab ====

The **Steps** tab is where the **entire funnel logic is built**.

Using steps, you define:
* Which products are shown
* The order in which they appear
* What happens when an offer is accepted or declined

Each step represents a stage in the funnel, such as:
* Landing / Order page
* Upsell
* Downsell

For every step, you can:
* Select one or more products
* Define the next action based on:
  * Successful purchase
  * Declined offer

This allows you to create flows like:
* Purchase → Upsell on success
* Purchase → Downsell on decline
* Upsell → Exit funnel

The **Steps tab controls the business logic** of the funnel.

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==== Setup Tab ====

The **Setup** tab controls the **core Sticky.io pages** used by the funnel.

Here, you configure:

* **Order Page**  
  The main checkout page where the initial purchase happens.

* **Retry Page**  
  Used when a card is declined during realtime upsell processing.  
  This page should allow the customer to enter a valid credit card again.

* **Thank You Page**  
  Displayed after the funnel completes successfully.

* **Error Page**  
  Used when an error occurs during upsells, such as a card decline.  
  If a blank page is selected, the error message is rendered automatically.  
  Use the `{{ $error }}` snippet to display the error message.

Additional setup options include:
* Process upsells in realtime
* Collect upsells and process as a single transaction
* Treat cart as abandoned after N seconds

The **Setup tab defines infrastructure and fallback behavior**, not product logic.

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==== Help Tab ====

The **Help** tab provides:
* Contextual guidance for funnel configuration
* Explanations for retry handling and error pages
* Information about snippets and best practices

This tab is intended as a **reference**, especially when configuring retry and error scenarios.

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===== How Tabs Work Together =====

* **Steps**  
  Defines what the customer sees and what happens next

* **Setup**  
  Defines which Sticky.io pages are used during checkout and recovery

* **Help**  
  Explains how and why certain options should be used

All three tabs work together to form a complete and reliable checkout funnel.